Keylink Transport market watch banner: The Cheap Freight Is Gone, showing an empty truck yard at dawn with the Canadian truck-to-load ratio, spot rate growth, and the two-week diesel increase
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The Cheap Freight Is Gone

Shahazeen Shaheer Vice President of Marketing, Keylink Transport
10 min read
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For two years, Canadian shippers have been buying freight in a buyer's market. Too many trucks, not enough loads, and a rate environment where the cheapest quote usually still moved. That market is over, and the data from the past few weeks says it ended faster than most budgets assumed.

Three things moved at once: the number of available trucks per load dropped to its tightest level in a year, the diesel benchmark posted its sharpest two-week climb since March, and truckload spot rates are now running more than 40 percent above where they sat a year ago. None of that is a forecast. It has already happened, and contract season starts in a few weeks.

2.71 Trucks posted per load in Canada in July, against 3.83 a year earlier Source: Loadlink via Truck News
+41% Canadian load volumes year over year in July, a fourth straight month above 40 percent Source: Loadlink via Truck News
+43% Truckload spot rates year over year so far this quarter, after 32.4 percent in Q2 Source: RXO index via Intelligent Audit
39.5 Cents added to the diesel benchmark in two weeks, to $5.652 a gallon Source: Intelligent Audit, Aug 31

Canadian Capacity Is the Tightest in a Year

The cleanest read on Canadian capacity is the truck-to-load ratio: how many trucks get posted for every load posted. In July 2025 it sat at 3.83, a market with trucks to spare. In July 2026 it was 2.71, roughly 29 percent tighter than a year ago.

Volume is doing its part. Canadian load postings ran 41 percent above last July, the fourth consecutive month above 40 percent growth. Cross-border made up 58 percent of postings from Canadian customers, with outbound Canada to US loads up 35 percent year over year.

Canadian Capacity Is Tightening Fast
The July uptick from June is seasonal noise. The signal is the year: a market that had almost four trucks for every load now has fewer than three.
Bar chart of the Canadian truck-to-load ratio: 3.83 in July 2025, 2.34 in June 2026, and 2.71 in July 2026, about 29 percent tighter than a year ago, with a callout noting load volumes up 41 percent year over year for a fourth straight month above 40 percent.
Source: Loadlink Technologies data, reported by Truck News

Diesel Moved, and It Moved Fast

Fuel is the other half of the equation, and it just jumped. The benchmark diesel price climbed 19.8 cents in a single week and 39.5 cents over two weeks, reaching $5.652 a gallon, the highest since the March military action against Iran. Gasoline has stayed comparatively stable, which is the tell: this is a distillate story, and distillate is what freight runs on.

Two Moves That Reset the Cost Base
Fuel surcharges recover part of a diesel move, never all of it, and never instantly. Spot rates absorb the rest, which is what the right-hand panel is showing.
Two panels: the diesel benchmark rising from $5.257 to $5.454 to $5.652 per gallon over two weeks, up 39.5 cents and the highest since March; and truckload spot rates up 32.4 percent year over year in Q2 2026 and 43 percent so far in Q3 2026.
Sources: Intelligent Audit, August 31, 2026, citing the DOE diesel benchmark and the RXO spot rate index

Why Rates Rise Without a Demand Boom

The confusing part for shippers is that nobody is describing 2026 as a boom. Demand is steady, not spectacular. So why are rates behaving like a hot market?

Because rates are set by the gap between supply and demand, not by demand alone. Through 2024 and 2025 carriers ran below cost, and a lot of them stopped: equipment sold, authorities surrendered, owner-operators went back to company driving. Compliance enforcement has pulled out more, whether that is roadside English proficiency checks or licensing crackdowns. Each of those removes trucks quietly, one authority at a time, and none of it shows up in a demand chart.

"Nobody rings a bell at the bottom of a freight cycle. You find out it turned when the cheap carrier stops answering the phone."

This is the same dynamic that produced the pricing distortion we wrote about in the half-load paradox, except now it has spread from partial freight to the full truckload market.

And Then There Is September 8

A week Tuesday, three separate cost changes land on Canadian businesses at once. Canada's counter-tariffs take effect at 15, 25 or 50 percent depending on the product, each matched to the corresponding US rate, targeting US steel, aluminium, appliances, clothing, seafood and dairy. The federal fuel excise tax returns, adding 4 cents a litre to diesel and 10 cents to gasoline. And Ottawa's $7.5 billion support package for affected workers and businesses begins rolling out.

Three Costs Landing on September 8
Two of these raise costs and one softens the blow for some businesses. None of them change what a truck costs to run that morning.
Three panels: Canadian counter-tariff rates of 15, 25 or 50 percent on targeted US goods each matched to the US rate; the federal fuel excise tax returning at 10 cents a litre on gasoline and 4 cents on diesel; and a $7.5 billion federal support package, with counter-tariffs targeting US steel, aluminium, appliances, clothing, seafood and dairy.
Source: Department of Finance Canada, August 2026

We covered the trade side of this in Two Bills, One Morning. The freight consequence is simpler than the policy: input costs rise, fuel costs rise, and the trucks moving those inputs are already scarcer than they were in the spring.

What This Does to 2027 Contracts

Spot rates lead contract rates. Not perfectly, and not immediately, but reliably, on a lag of roughly two to three quarters. Spot is up 32.4 percent year over year in Q2 and 43 percent so far in Q3. That means the contract renewals being negotiated this autumn and winter are being negotiated against a spot market that has already moved a long way, and the carrier on the other side of the table knows exactly where their alternative is.

For a shipper, the practical risk is not that rates rise. It is budgeting 2027 on 2025 numbers and discovering the gap in February, when there is nothing to do about it. Build the increase into the plan now, and spend the negotiation on securing capacity rather than arguing about a number the market has already set.

A Shipper's Playbook for a Tightening Market

1
Budget 2027 off current spot, not last year's contract. Take today's spot level as your starting assumption and negotiate down from evidence, rather than starting from a 2025 number the market left behind.
2
Buy capacity, not just price. In a loose market the cheapest quote moves the load. In a tight one it gets returned to the board on the busy day. Ask what equipment is actually committed to your lanes and who owns it.
3
Make fuel an explicit pass-through. With diesel moving 39.5 cents in two weeks, a rate with fuel buried inside it is a rate that will be reopened. A transparent surcharge mechanism keeps both sides honest and avoids mid-term renegotiation.
4
Fix the things that cost you capacity for free. Dock speed, appointment flexibility, and detention terms decide which shippers carriers protect when trucks are scarce. We laid out the numbers in the piece on detention.
5
Watch the carrier's health, not just their rate. A tightening market is when weak carriers fail and freight gets stranded. Check insurance, authority, and whether the price they quoted can actually cover their costs at $5.65 diesel.

We run our own trucks out of Abbotsford and Calgary, so our costs move with the same diesel benchmark everyone else pays. A few commitments that matter more in this market than they did last year.

1
We quote a rate we can still run in three months. A number that only works at spring fuel prices is not a rate, it is a bid we would have to reopen, and reopening rates is how shippers lose trust in carriers.
2
Committed capacity means our equipment. Asset-based, so when the market tightens the truck you were promised is the truck that shows up, rather than a load returned to the board.
3
Fuel is transparent. You see the surcharge mechanism and the benchmark it references, which matters when diesel moves 20 cents in a week.
4
We tell you what the market is doing. Including when it is moving against us. Read how to compare offers properly in getting the best freight quote.
Lock Your Lanes Before Contract Season

Send us your lanes and volumes for 2027. We will quote capacity we can actually commit, with the fuel mechanism written down.

Get a Quote →

Questions We Get Asked

What is the truck-to-load ratio and why does it matter?

It is how many trucks are posted for every load posted on a freight matching network. Canada sat at 2.71 in July 2026 against 3.83 in July 2025, roughly 29 percent tighter. A falling ratio means fewer trucks chasing each load, and it usually leads rate increases by a quarter or two.

Why are rates rising if demand is not booming?

Because supply left faster than demand did. Carriers exited through 2024 and 2025 when rates sat below cost, and compliance enforcement has removed more capacity in 2026. Flat demand against a smaller truck count still tightens the market, which is how spot lands 43 percent above last year without a demand rebound.

How much did diesel just move?

The benchmark rose 19.8 cents in one week and 39.5 cents over two weeks, to $5.652 a gallon, the highest since March. In Canada the federal fuel excise tax also returns on September 8, adding 4 cents a litre to diesel and 10 cents to gasoline.

What happens to contract rates in 2027?

Spot leads contract by roughly two to three quarters. With spot up 32.4 percent in Q2 and 43 percent so far in Q3, renewals negotiated this autumn and winter reset materially higher. Budgeting 2027 on 2025 rate levels will leave you short.

Should we lock rates now or wait?

Waiting in a tightening market usually means renewing later at a higher number with fewer carriers bidding. Secure committed capacity with carriers who can deliver it, accept a realistic rate over the lowest quote, and make fuel a transparent pass-through.

Is a cheap quote still worth taking?

Less than it was. A rate well below market in a tight cycle usually means the carrier will re-broker it, return it, or fail to cover it once spot climbs. A load that does not move costs far more than the difference in the quote.

Sources and Further Reading

References
  1. Intelligent Audit, "IA Insights: The Shippers News Brief", August 31, 2026, for the diesel benchmark and RXO spot rate figures.
  2. Truck News, "Economic trucking trends: mixed messages from spot market while shippers see some relief", citing Loadlink Technologies July 2026 data.
  3. Department of Finance Canada, "Canada announces targeted countermeasures and substantive support for workers and businesses", August 2026.
  4. Department of Finance Canada, "Temporarily suspending the federal fuel excise tax", on the holiday ending September 7.
  5. Hicks Morley, "Federal government announces counter-tariffs and $7.5 billion support package".

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